Wednesday, September 27, 2006

Et tu, digest?

Everytime I visited my Mom's place, especially, her eldest borther's, Readers Digest used tobe my favourite past time. When there was nothing else to do, I'd read every single article. Otherwise the routine used to be flippin across the jokes. Once I started reading the articles, I got hooked to RD. Once, at my Mom's mom's bro's place, I sat up till 2 in the moring reading the different issues I'd gathered from the lonely house. Surely, it was a reliable companion. I loved the classy look, the style of articles, the paintings which came on the back-cover, etc.

We never subscribed RD at home.

But the excitement when I saw one at somebody's house was special. Later, I saw the changes in the digest. The lay out changed.

Forgivable.

But when the front cover's format had to come out with headings with numbers on it: 5 ways to reduce your flab, 7 techniques for better memory, 6 ways to eat food and stuff like that and the lates: 14 ways to find love on the Indian edition, it was all boring. RD became more of an elite health magazine, which advised drinking fruit juice for breakfast

14 ways to find love???? WHAT?

Are Indians so deprived of love that RD has to suggest methods for them to find love? Heights of commercialisation and regionalisation has turned RD to a way that 'suits' India. Nonsense. RD toohas joined the band wagon of commercial bundits, whose aim is to exploit while putting up a superficial image. All fluff.
Et tu, digest?

Et tu, digest?

Everytime I visited my Mom's place, especially, her eldest borther's, Readers Digest used tobe my favourite past time. When there was nothing else to do, I'd read every single article. Otherwise the routine used to be flippin across the jokes. Once I started reading the articles, I got hooked to RD. Once, at my Mom's mom's bro's place, I sat up till 2 in the moring reading the different issues I'd gathered from the lonely house. Surely, it was a reliable companion. I loved the classy look, the style of articles, the paintings which came on the back-cover, etc.

We never subscribed RD at home.

But the excitement when I saw one at somebody's house was special. Later, I saw the changes in the digest. The lay out changed.

Forgivable.

But when the front cover's format had to come out with headings with numbers on it: 5 ways to reduce your flab, 7 techniques for better memory, 6 ways to eat food and stuff like that and the lates: 14 ways to find love on the Indian edition, it was all boring. RD became more of an elite health magazine, which advised drinking fruit juice for breakfast

14 ways to find love???? WHAT?

Are Indians so deprived of love that RD has to suggest methods for them to find love? Heights of commercialisation and regionalisation has turned RD to a way that 'suits' India. Nonsense. RD toohas joined the band wagon of commercial bundits, whose aim is to exploit while putting up a superficial image. All fluff.
Et tu, digest?